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Schwartz Communications : ウィキペディア英語版
Schwartz Communications

Schwartz Communications is a public relations agency based in Waltham, Massachusetts. In addition to its Waltham headquarters, Schwartz has offices in San Francisco, London and Stockholm. The firm specializes in PR for the high-tech, medical device, pharmaceutical and biotechnology companies.
== History ==
Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch. 〔http://everything-pr.com/schwartz-communications/742/〕
The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies.〔 The company established an office in San Francisco in 1996 〔 and on November 1, 2006, Schwartz openened their third office at Stockholm.〔 In 2007, they established a location in London.
In March 2009, Steve Schwartz stepped down as President of the firm and named Bryan Scanlon as his replacement. Scanlon has been with the firm since 1997 and most recently ran the company’s San Francisco office. Schwartz continues to hold the title of CEO. Schwartz also announced in March 2009 that its chief financial officer, Ari Millstein, would assume the additional role of chief operating officer, once held by Paula Mae Schwartz, who now acts as the firm’s "chief people officer". Schwartz explained that the changes were made so the couple could focus on their film production company, "Chockstone Pictures".〔
In 2011 the firm was acquired by MSL Group, a large PR firm owned by Publicis Groupe. The firm's name was changed to Schwartz MSL. 〔http://adage.com/article/agency-news/publicis-msl-group-acquires-schwartz-communications/229787/〕

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